How To Start A Thriving Interior Design Business When You Have No Idea How To Go About It

It's not like they teach this in college.

Let’s cut to the chase, sister:

This course is everything you could ever want to learn about starting a kick ass, money-making interior design empire

It’s a 100% online, go-at-your-own-pace course made up of 5 jam-packed modules that teach you step-by-step every freakin’ thing you need to know to create a ridiculously profitable, kick-ass interior design empire – from picking the perfect clients, to creating sizzling services that sell like the latest iPhone from day one, to creating a website that ensures sales (and shiz tons of inquiries) whirl in while you sleep.

If what you really need is just somebody to tell you EXACTLY what to do to build your business and make moolah doing what you love for the rest of your life, you NEED Designer DNA which is only available in the Society.

What's the Society?

Just think of it like business school for interior designers, but a crap-ton more fun!


I am loving it! I have purchased so many programs that are supposed to help me build my business, but they have all been a disappointment. Alycia’s course doesn’t give you vague information like the others. She tells you specifically what to do and how she does things!
— Jamie Traverse, Bella Traverse Designs


By the end of Designer DNA, you will...

By the end of Module One you'll learn...

  • What problem you solve
  • How to step into your client’s shoes so you can relate and start thinking like them
  • How to use Google to your advantage

By the end of the Module Two, you'll learn...

  • How to create a design service your client wants
  • What the juicy secret to selling buttloads of design services is
  • How to create instant trust with your clients
  • How to position yourself as a luxury designer
  • How get top dollar for your genius and what that figure is

By the end of the Module Three you'll learn...

  • Why you need a website
  • What crucial action you need your visitors to take when they visit your website
  • The mistakes you can’t Afford to make on your website
  • The pages you need to have on your website and the exact things you need on each of those pages

By the end of the Module Four you'll learn...

  • How blogging fits into your business
  • Why you must blog and how it generates mega sales
  • How this magazine is your secret weapon to more eyeballs on your stuff
  • Creating content peeps wanna read
  • Organizing your genius content
  • Why your personality is key
  • Why you must start an email list and how to do it

By the end of the Module Five you'll learn...

  • What the real point of social media is and how to use it to explode your business
  • How to name your design service
  • How to write a sales page step-by-step that sells your design services


When you join the Society you'll get instant access to the Designer DNA course PLUS all of this:





Q + A Calls

Q + A Calls

I gained the “I can do this shit” confidence! I’ve wanted to have my own design business but had never had the confidence to do it. I always said, “one day” and the course helped me turn “one day” into now. I have launched my website, started building my social media presence, and gained a better attitude. Also, I recently completed my first paying design project and have a new client consult on the books! I am seriously grateful for the opportunities that this course has helped me to discover. Thank you Alycia, for giving me the confidence and tools to help me follow my dreams, as corny as it sounds (but it’s so true).
— Stephanie Wyant, SW Designs

Get Instant Access To These Masterclasses:

✔️Validate Your Design Biz Idea In 30 Days
Learn how to validate if your design business has potential before you waste a lot of time and money on something that no one wants to buy.

✔️Start A Design Business
In Designer DNA, we go over everything you could ever want to learn about starting a kick ass, money-making interior design empire.

✔️Your Signature Design Process
Learn how to translate your knowledge and expertise into a signature design process that positions you as the expert you already are.

✔️Client Onboarding Process
Create your own client onboarding process so each client has the same experience and automate parts of the process to save time.

✔️Easy SEO
Learn how to find and use keywords on your website to attract organized traffic online. Workbook included.

✔️8 Way To Market Your Design Business Online
Learn some places that you can market your design business online to grow your visibility to attract more clients.

✔️SEO 2018
The SEO updates that you must be aware of that will help you attract quality leads through search engines.

✔️Setting Goals
Making goals that are achievable and ways to measure the results of your efforts.

✔️Make Your Website Look More Professional
Easy to implement tips to attract your dream clients so you can scale your design business. 

✔️Attract Dream Clients
I’m sharing proven strategies to attract awesome clients and double your sales in this eight-part video series. 

✔️Write A Sales Pages That Sells
Discover why you need a sales page for every offer and a cheat sheet to get you started.

✔️Autoresponders To Turn Leads Into Clients
How to effectively use Autoresponders to turn leads into clients plus samples email template ideas to inspire your sales funnel.

✔️Kick Ass On Instagram
Learn how to set up your profile, what and how often to post, what hashtags to use plus an eBook to get you on the right track.

✔️Pinterest 411
The essential tips and tricks to get more traffic and clients from Pinterest. 

✔️Be A Batching Badass
Learn how to get more done in your business when setting up days for you to batching your tasks. Plus a bunch of ideas of tasks and the steps to get more done including blogging, image creation, writing your newsletter, admin tasks.

✔️Create A Media Kit
What a media kit is and why you may want one for your design business. I’ll show you the information you need to include, where to find that data and how to create your own media kit.

✔️Empathy Map Exercise
This exercise will allow you to deeply connect with your ideal clients in a super simple way.

✔️Make The Sale Every Time
In this masterclass we’re going over the entire sales process from getting their attention on your sales page to having the conversation that closes the deal. PLUS you get a script to use for the sales conversation and how to handle their objections like a pro.

✔️Tracking Your Business Numbers
I’ll show you how to use a spreadsheet (included) to document your sales as well as your business numbers like your subscribers and fans to see easily where you need to focus in your business. 

✔️Designed Day Schedule
Manage your schedule + cut the overwhelm


✔️Pinterest Potion
Learn how to grow your website’s traffic with this easy to follow Pinterest Potion.

✔️Blogging 101
Learn how to set up the categories, finding inspiration, how I create my blog posts and the blogging formulas you will want to use.

✔️How To Use Google Adwords
See how easy it is to use Google Adwords to reach new clients.

✔️Hiring An Assistant
When you're ready to hire an assistant here's what you need to do before and after you hire them.

✔️Squarespace Basics
Get your Squarespace up and running with this easy to follow tutorial.

✔️Tailwind Overview
Tailwind overview on how to use it for scheduling your Pinterest + Instagram account posts.

✔️Wordpress 101 Course
Learn how to setup your Wordpress website from scratch and use it without the need of some nerd boy.

✔️Affiliate Sales
Markups are dead and now is the day of making more money with affiliate links. I’ll show you how a popular designer is making money with affiliates and how you can do the same thing for your business. I also share with you the most popular affiliate link companies you can sign up with. 

✔️Design Files
Learn about Design Files and if it’s something you’ll want to use in your design business.

✔️Recurring Income Without A Website
Learn the overview of why a membership website is costly and how to create recurring income without a membership website. 

✔️Create Mood Boards
Learn how to create design mood boards

✔️How To Create A Quiz
Learn how to create a quiz for your website.

✔️Create A Facebook Group
Why you may want to create a free Facebook group for your business, how to set it up, how to get people to join it and how to sell to your members.

✔️Create Your Designer Brand
You’ll learn how to come up with the concept for your visual brand and create the graphical elements for your brand, including creating a color palette, a logo, pairing fonts, creating advertisements and more.

✔️Facebook Ads 2018 Update
Learn how to create and target your Facebook ads to online and local clients.

✔️Facebook Live Stream Videos
Learn how to use Facebook Live Stream videos including how to make your videos do more for your business.

✔️How To Create Pinnable Pinterest Images
Learn how to create eye-catching images that get pinned and repinned on Pinterest that bring you traffic and clients.

✔️How To Sell Services + Products On Facebook
Learn how to sell products and services directly from your Facebook business page to bring in extra revenue.

✔️Increase Your Facebook Engagement
Learn how to increase engagement on your Facebook business page and what types of posts work best. You’ll also get a sample schedule for posting to your Facebook page.

✔️Jaw Dropping Headlines
Learn the formula to get your blog posts read and shared by using jaw-dropping headlines that create curiosity. 

✔️Webinar Playbook
The formula to create and host a successful webinar that attracts new clients.


✔️$10K Months On Repeat
I’m sharing with you how to bring in $10k per month with passive income streams, including the mistakes to avoid, taking payment, how you go about creating various offers including writing an eBook, creating a video and a membership website. PLUS how to sell a shit ton of anything including a launch formula and sales funnel overview.

✔️$100K Formula
How to track your monthly income with goals with an easy to use spreadsheet (included) and the formula to achieve $100k per year in your business.

✔️Nail Down Your Blogging Workflow
Learn the difference between categories and tags, how to plan out your content in advance and how to optimize your own blog post to get more traffic. Plus get a Bonus Blog Post Cheat Sheet to use with every post and 60 Blogging Ideas that will give you weekly blog posts for a year. 

✔️Finding + Selecting Stock Photos
Discover the best free and paid stock photo websites that you can use to find images for your blog and website.

✔️Content Upgrades
Learn what and why you want to use content upgrades to grow your email list quickly and how to deliver them to your leads.

✔️Email Marketing
My top three email marketing services that I recommend and what features they have that you may want to use in your business.

✔️Newsletters Your Peeps Wanna Read
Learn why your newsletter is so important, what your subscribers want to read and a ton of ideas when you don’t have any idea of what to send.

✔️Apps + Software
A list of the apps and software you may want to use to grow and streamline your business.

How to use Canva to create all of your images without the high cost of Photoshop.

✔️Digital Organization
Discover the software you can use to organize your business and create processes for every aspect of it.

✔️How To Create Your Freebie In Canva
Learn how to use Canva to create your Freebie (lead magnet) easily.

✔️MyDoma Preview
See what Mydoma is all about and how it can help you with managing your client’s projects.

✔️Schedule Pinterest
See the software that I use that saves me time and brings me tons of new leads.

✔️How To Make Money As A Blogger
The different ways bloggers generate income online and the networks they work with.

✔️Landing Page Formula
Learn what a landing page is, why you will want to use them and how to lay out your own landing page to grow your email list.

✔️Website Conversions
Learn why you need to optimize your website in order to increase conversions on your website aka turns prospects into clients.

✔️Create A Fillable PDF
Learn how to create a fillable PDF, great for your design questionnaire!

✔️Managing Client Experience
In this presentation by Mydoma, you’ll discover how client expectations are evolving and how you can use technology to deliver an exceptional client experience while remaining in control.

✔️Vision Boards
How to create and use a vision board to bring your goals for your business to life.

✔️Create Your Freebie Opt-In Offer
A step-by-step process to help you create your first lead magnet (aka freebie) to grow your email list.

Wanna see what it's like in the Society? Take a sneak peek...

Join The Society

$38 /per month

✔ Instant Access to Designer DNA course

✔ Instant Access to all the Masterclasses

✔ Business Trainings + Cheat Sheets

✔ Monthly Group Q + A Sesh

✔ Private Community Forum

✔ Monthly Cocktail Hour

Join Now


This Sounds Awesome But... I Have A Few Questions...

➳How do I know if this is the right place for me?

Like a great pair of yoga pants, you've got to try it on to know how fantastic it feels. When you commit to a group mastermind like this and implement the strategies to grow your business, you will get results - and that, my friend, feels better than even the most luxurious Lululemons!

➳I'm not in the United States, will this information work for my business?

Because my experience is based on living and marketing in the United States that is who the Society aims to serve. All training shared in the Society is based on the online marketing strategies, using software and social media platforms that are accessible in the US. Basically? I can't guarantee that any of the information will apply to your specific location in the world.

➳Is this a one time fee or a recurring fee?

Each month you are a member of the Society, your credit card will be billed if you choose the Monthly membership. If you choose the Annual membership, you'll be billed once per year. If you choose the Lifetime membership, you pay once.

➳When does this all start?

As soon as you join you get instant access, baby!

➳Do we get access to you?

Yes! I'm in the Private Community Forum every day and at each Q + A Sesh.

➳Can we do 1-on-1 coaching work in the Society?

No, sugar tush. While I'm in the group to help you and answer questions, this is not a coaching program. There's too many peeps for me to make that feasible at this low price. 

➳Should I join the Society or hire you for private coaching?

If your funds are limited and you're ready to dig in to do the work yourself, the Society is the perfect option. If you need to get really specific with strategies related to your business, nor have the time to implement the tons of training inside of the Society, then private coaching with me might be the better option.

➳How do I get "in" to the Society?

Following your checkout, you'll receive an email with your login details to get instant access to the Society and all the goodies inside it.

➳How often does new training come out?

As members request it. Got a burning question about how to use or do something, I'll be there to help walk you through it.

➳What if I don't love the Society?

I'm pretty sure you're gonna heart it in a BIG way... it's jam-packed with value and support. But you can leave anytime you want, and never pay another cent. Your membership is billed on a month-to-month basis. If you wish to cancel in the middle of your term, your membership will be active for the rest of your 30 day subscription. You can cancel within the membership website on your personal account page. If you do decide to cancel, we'll be sad to see you go! You will of course be welcomed back at any time at the current fee (which may be higher than when you first joined.)

➳Can my entire company have access to the Society?

Your login may only be used by one person – a single login shared by multiple people is not permitted. 

➳What's the refund policy?

Refunds are not available on the membership fee. I put my heart and soul in delivering trainings and tools that you can use right away so you can get that success you deserve, but if the timing just isn't right for you anymore, you are free to cancel if you need to - no harm, no foul.

More Rave Reviews

There are tons of people doing marketing on the internet. (I know, they hound me day and night.) Alycia’s advice is 100% right on the money. She’s had a lengthy career as an interior designer and also has had a lengthy career putting together killer interior design and marketing websites and therefore, understands inside and out the unique needs of enterprising interior designers.

We can’t make it by “word of mouth” anymore. And yes, it can feel completely overwhelming, however, Alycia really knows what she’s talking about and not only that, is effective at breaking it all down so that even with little or no experience in working with computers or online marketing, one can build a killer website and maintain it; yes, all by yourself! (or almost all by yourself)— a website, designed to attract the kinds of clients you want to work with! Of course, she is there to help you at whatever level of support you need. But there’s even more.

What sets Alycia apart from the rest of the pack, is her sense of integrity; her intense warmth and passionate love for helping fellow interior designers achieve their dreams. Her program is designed to increase your interior design business’ bottom dollar and in a way that will give you a renewed love for what you do best. And on top of it all— she’s a helluva lot of fun to be around!
— Laurel Bern, Laurel Bern Interiors
I was unexpectedly super pumped up and rarin’ to go after just one of your videos! I was expecting to get great information, tools, and resources (which I did) but I didn’t realize how quickly you’d manage to convince me that I really could be successful at this whole interior design thang. You made me feel like I was wearing a super hero’s costume underneath my skinny jeans.

If you’re feeling a bit “all over the place” about your design career, this is the perfect antidote. Watch a few of Alycia’s videos and you will soon begin to magically feel focused, organized, and ready to take on the world. I’m at the very beginning of my design career, and I found this course to be super duper helpful as I start to think through what I’d like my interior design career to look like and how the hell I plan to get there. and make it happen.
— Erica Reitman
It’s laid out well, and offers a ton of helpful tips that will take any decorating website to the next level. It gave me a boost of confidence to move forward with my plan to launch my decorating business with a focus on e-decorating.
— Wendy C.
This program is full of great info to help get you started in the online world. It has given me the confidence in moving forward with a dream of starting an e-Design business that I have had for almost 4 years now.
— Shelley Pfister