Interior Design Marketing Strategies
There are tons of interior design marketing strategies that you can employ but know that there will never be a one-size-fits-all solution.
Your designer friend may tell you that they get all of their clients from a social media platform, and another will tell you that they get all of their clients from word of mouth.
Whatever strategies you choose to go all in with must be only after you’ve tested the strategies yourself and have been able to measure the results.
Inbound marketing sounds scary, but it merely means that you’re creating content that is supposed to attract qualified prospects. (In case you care, Outbound Marketing is where you go out and find customers as you would be holding an event or cold calling 🤮)
Your clients are smart, and when they are looking to hire someone like you trust that they are doing their research. Inbound marketing is your opportunity to stand out and give them the answers they want so they can make an informed decision.
Want to dig deeper?
Blogging and SEO (search engine optimization) is my #1 inbound marketing strategy that I use. More than half of my website traffic comes to me through this method.
If you’re a writer (or think this is a lot less scary than creating videos), this may be the method that you choose to develop. Listen, my writing has come a long way, and it’s still not epic, but the main benefit that I find from it is that when people “meet” me (video calls) they discover that I’m the same person here writing to you that I am on a call. That is one of the most important goals that you want to achieve with your blogging.
The critical thing to remember that you don’t want to write blog posts just to fill up a blog page. You’re writing to answer people’s questions. For instance, if you’re a designer of home offices for entrepreneurs, you’ll want to answer questions that your peeps would have like how to set up their home office for productivity or to record videos in. These posts are your opportunity to show off how smart you are AND to give you the chance to sell your design services.
For instance. At the end of a blog post, you can let them know that if they need your help, they can check out your service and give them a link to it.
SEO can be tricky to understand at first, but it is crucial that you know it. Your goal is to do research and find the keywords that your clients would be using so you can be there as a search result for them to click on.
You’ll want to be specific in selecting your keywords and know how to use them in your content. If you have a Wordpress website, you should check out the Yoast plugin and if you’re on Squarespace there is no plugin to help you, but I really like to use this tool that comes up on sale from time to time on AppSumo (sign up for their email list to get notified) or you could check out the SEMrush SEO Writing Assistant for Google Docs.
You could hire some self-proclaimed SEO master, but you know more about your business than they probably ever will. It is an important skill you need to have at least a basic knowledge about so that should you ever hire one of these people you will know if they are screwing you over. Capeesh? Hint: I’ve done several pieces of training inside the Society to help you understand SEO.
Ah, social media the somewhat necessary 👿 evil. As the platforms change, you’ll need to be aware of the ROI you get from posting on them. It is not a smart strategy to post on social media and not measure the results. Time is money, and if you’re not making money using social media, you’re making a bad investment of time.
As of May 2019, I’m not sure how the entire Facebook/Instagram changes are going to shake out. And frankly, chasing down their latest rules to play by has me exhausted. At the moment, I’m still a fangirl of Pinterest (and created a course in the Society to show you how to crush it). How long that gravy train of inbound marketing goodness will last is anyone’s guess 🤷🏻♀️.
All I can impart to you about social media is that one of the most important goals is for you to get the eyeballs THERE to follow you over to YOUR website. If you’re participating in a FB group and being helpful - do that, but you also want to make sure that people know that you do this for a living and you’re not the Mother Teresa of Design.
When it comes to creating videos for those who aren’t shy about getting in front of the camera, you’ll want to employ the same strategy of answering the questions on your peeps minds.
You don’t need a fancy camera because the one on your mobile should be perfect enough. Unless you have some old person phone, then you will want to upgrade that shit stat.
You can create videos and upload them to social media as well as a post on your website in a blog post. Depending on the platform, they may prefer that you record the video using their platform and in that case, you’ll want to download it afterward and put it on your website, too, so you can repurpose your content, which is always a good thing.
When you embed your videos on your website, you will want to make sure that you have a great title, a description of your video, use keywords and ideally add in a transcription of the video.
Chatbot marketing is the new kid on the block and is becoming more popular by the day. You’ll see this used a lot with the Facebook Messenger. While you’ll lack the one on one connection that only you can do, you may find that it is a helpful tool help people by answering their questions directly.
An Editorial Calendar is essential to keep you on schedule with publishing content consistently as well as keeping you from running out of things to share that your audience wants the answer to.
You can create a spreadsheet with a calendar on it and then highlight the dates when you’re going to post. On that spreadsheet, you can then add in what topics you’ll be covering. I go into more detail here.
Because you’re a designer and not a meth head, you may want to use some service to publish posts on social media. (If you’re using Wordpress or Squarespace for blogging, you can schedule those posts to be published).
You may want to check out an app like Buffer or MeetEdgar. Spend some time figuring out a schedule for yourself. Picking theme days is a strategy that could help you stay on track. Do some batching of creating images and posts that you want to share. And some of these apps even recycle your posts for you based on your preferences.
Now, let dive into a super sexy topic of email marketing. You know you wanna.
Learn All About Growing Your Interior Design Business
Are you ready to dive in and skip the endless hours of googling? I’, here to help you cut out all of the confusion when it comes to starting and growing your interior design business with tons of on-demand courses, checklists and other valuable resources inside the Society.