If you're blogging and you're not doing this one tip that I'm going to share with you - you're missing out big time!
You always hear the advice that you should be blogging. But I think there's something a lot of designers are missing out on when they blog. The end.
When you write a blog post and people read it all the way to the the end, then what?
Do you ask them to check out your design services? That's a good idea, but if this is their first time reading your blog they probably aren't ready to hire you today. So now what?
I think it's great to let your readers know in your blog posts that you can help them with their design dilemmas. It would be even better if you gave them another option.
Are you ready for the one blogging tip that will yield big results on your interior design blog?
Add a sign up for your email list. Either a button, or an actual sign up form at the bottom of your posts. Like the one at the bottom of this post (which when you sign up for this freebie I'm showing you EXACTLY what each page of your website must have on it to turn more visitors into paying clients! No strings attached!)
Now, if you have a shit load of posts this can be daunting and lead you to drink an entire bottle of wine. Instead I want you to go right now (after you finish reading this) over to your analytics and determine what your five most popular blog posts are and start adding the sign up forms there to start.
Then check back in a month and see if you have new popular posts and add them to those as well.
Finally, don't forget to move forward with adding it to every new blog post you write going forward.
This will help you build your email list and allow your clients to get to know you better. When they need a designer, the relationship has already started and they know who to call.
I hope you go do this today! It's really going to help you boost your bottom line.
Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.