When I was starting my business online all those years ago I thought I had to have every piece of software or every app that a big name person was using. I mean, if they were successful I'm sure I had to have a bazillion apps to help me get there, right? Wrong.
Here are the tools I use to run my business online
Run A Business Online With Quickbooks Online
Yep, I use Quickbooks. Not super sexy but it is the standard and my CPA uses it, so why fight it? My bad ass virtual bookkeeper, Justine from Good Cents Bookkeeping helps me keep everything in order.
Run A Business Online With Stripe
I use Stripe to process payments for my digital products, my membership website and for my coaching program. I love it because it just automatically transfers money into my bank account. Plus they have an app so I can see all the sales that come in every day which makes it easy to track every month on my spreadsheet to see how my company is growing. (*Hint, we have a course on tracking your business metrics inside the Society this month.)
Run A Business Online With Trello
I use this as a hub to keep track of my blog post ideas, my signature coaching program process so that every client gets the same awesome experience, my affiliate links, my advertising copy, my search engine keywords, my monthly tasks and so much more. (There's also a course on this inside the Society if you're looking for ideas on digitally organizing your business.)
Run A Business Online With Google Docs
I use this to write sales pages, blog posts, collaborate with clients, and track my business metrics. It's really easy to use and if you use the Chrome browser they had some extensions you can add on for even more functionality. One of my favorite extensions is Change Case for changing text from lowercase to uppercase and sentence case depending on what I need.
Run A Business Online With Canva
I use Canva to create graphics, logos, product images, blog post images, Pinterest images, Facebook Ads and even content upgrades PDFs. It's super easy to use and if you upgrade you can save your logo and brand colors to make the design process even quicker!
Run A Business Online With ConvertKit
I've tried quite a few email marketing services in my time running a business online and the thing that really won me over with ConvertKit was that you aren't paying for multiple subscribers when in reality it's just one person. Como what?
So say you have more than one list to get subscribers, right? Joan may subscribe for Freebie #1 and then later find that she also wants Freebie #2. On a lot of the other services, they will count that as two people, two subscribers. So you are paying to have Joan on your list twice because they charge you on your list size.
ConvertKit has made it so you have one list and you can tag Joan. You will be able to see she signed up for both freebies, but you only pay for her once. Money saving goodness right there. And their support? Awesome!
Run A Business Online With Grammarly
I have Grammarly installed on my Chrome browser and it will make suggestions for me as I am typing so I can at least sound like a normal human some of the time. I have the free plan right now and it helps me catch a lot of typos I didn't catch in the past. Is my writing perfect now? Hell no, but it's better than it used to be ;)
Run A Business Online With Assistant.to
I've tried other software for this such as Calendly, but I like being able to have this installed in my Chrome browser connected to my Google Calendar to easily pick times that I am available to meet with clients.
All I have to do is click the little logo when I'm replying to an email and it connects to my Google Calendar. I can see what I have going on and pick time slots that I have available. It will put those time slots into my email as a button. My client then picks the time that works for them.
When they pick a time, it puts it right into my Calendar. Nothing else to do but show up for the call!
Run A Business Online With UberConference
Want to do a conference call the easy way? Sign up and use this service. It will even record your calls and you can see everyone who is on the call. It works really well and did I mention it's FREE? Score.
Run A Business Online With Zoom
Zoom is great for doing video calls and webinars. We use it in the Society to host Q + A calls and our totally fun Cocktail hours. You can record the calls, use the chat feature and share your screen. I love it! Their support is stellar, too!
Run A Business Online With Membermouse
This is the membership software I use to sell monthly memberships to the Society, manage the content and members. It is a plugin for the Wordpress website that the Society member website runs on. (Squarespace doesn't do membership websites yet, so there's that.)
Their support has been fantastic so if you're looking to leverage your time and start a membership website, this is the tool I use after trying so many others.
So there you have the tools I use to run my business online not counting the Social Media platforms. You probably won't need all of these so take your time, use a free trial and see which ones really rock your socks and which ones don't.
Let me know in the comments what YOU use to run your business online. We all like to find new tools to make the best use of our time!
Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.
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