I don't know about you, but I do know some interior designers treat their website as a glorified business card. You know, kinda how LinkedIn is a glorified online resume? (Well, it isn't but lots of people think that and LinkedIn has upped its game.)
What do I mean? Well, some interior designers and I'm not naming names ('cause I'm not one to gossip, so you didn't hear it from me) just have a couple portfolio images and their contact info on their website.
That's total bunk to me. Why pay for hosting if you aren't making your website your 24-hour salesperson?
Seems like a waste to me.
How to Make Your Website Your Interior Design Client's Dream Come True
Be the resource.
Be the light.
Be the entertainment.
If you don't have a blog you are missing a major way to interact with your clients (and potential clients).
Client's look to interior designers as authorities on all things decor. Are you proving your expertise?
How to Prove You Are An Expert
With resources. Resources for your interior design clients.
What do they ask all the time? How do you respond? What are your tried and true recommendations?
- What's the best paint color for every room of the house?
- What size area rug do I need?
- How do I mix and match furniture styles?
How do you answer those? Those are three blog posts you can write today (and if you don't have a blog you are missing out). At some point, you will have a plethora of blog posts that you can point your new website visitors to.
When you get your dream interior design client's problems answered they will know you are an expert. You just proved your street cred.
What? What's that you said? Oh, now they won't hire you because you gave away the cow with the milk?
Did you know that when the sewing machine was first invented Tailors got their boxers in a bunch thinking that this new fangled machine would put them out of work.
It didn't, did it?
People still need tailors for their clothes and when you need an expert you find one.
But if you haven't proved you're an interior design expert your dream interior design client will be on to the next interior designer they can Google.
Tell me in the comments what three questions you answer all the time that you get from your clients?
Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.