Everything you do in your design business should be because you love it. I don't mean your bookkeeping, because who loves that? No one.
I'm talking about loving your interior design services.
In researching your competition (which if we are honest here you shouldn't have any becuase you are so unique and special) you see the Sally Smith offers hand renderings.
So you think to yourself, well maybe that could make me some money. Hand renderings are like art and really unique.
Then the little devil on your shoulder whispers in your ear...
"But you hate the smell of Prisma Markers. You hate having ink all over your hands. You know this will involve a trip to the post office where they never have enough people working. You know that, right?"
But you brush the little devil off your shoulders and convince yourself that since Sally Smith is doing it, you should, too.
So you offer the interior design service and get your first project with your new offering of hand renderings.
You bust out the markers, set up your table and go to town.
Then you start to get high off the markers. You start feeling faint. Then you do faint, fall and hit your head on your drafting board.
When you come to later, you curse yourself for not listening to the devil on your shoulder.
Maybe next time you should listen to the devil, if only to reveal what you really want to do in your interior design business and not what Sally is doing.
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Alycia Wicker is a business coach for creative entrepreneurs. Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.