I obsess over lots of shit. One thing I've constantly obsessed over is the interior design industry and how I fit into it.
When I was a designer, I had loads of letters to put after my name. After I got the letters, I thought the people in charge of the cool designer clique would ship my designer sash and thrown a parade in my honor. No such luck.
When I changed course to start this company, I looked online to see how I should fit in and that's where the confusion started.
Where can a designer go who doesn't fit the mold?
Every design related website doesn't speak to me. It makes me wanna roll my eyes and say "Who gives a fuck?"
I spoke to a guru about online marketing and I got started on the right path to expressing who I really am and how I do business.
Our tribe is filled with designers who have an eye for the gorg, but we don't take shit.
They lure you in with pretty shit filled with fairy farts.
Then I went off the rails. I fell into that "pretty trap". Soft colors, pretty fonts and a brand experience that would attract the wrong fucking people. I'm not sure why. Maybe it was that time of the month? Or I watched too many maxi pad commercials? Or I was the typical designer who feels trapped at times by liking all sorts of shit and find it difficult to settle on one.
Don't get me wrong, I love that soft pretty stuff (the "Magnolia" part of the brand) BUT when you let your Magnolia flag fly without the Iron you attract the wrong people.
I stopped, collaborated and listened. I reach out for help again. This time things got crystal clear. I'm definitely not afraid to speak my truth in my blog posts. BUT and this was the biggest but... this website experience didn't embody what this brand is about. And this brand is more about a revolution than anything else.
We're out to take down the old boring bullshit of interior design.
Picture it: We're charging through the streets with torches and pitchforks. Fuck the snobbery. Fuck the affluent niche. Fuck the "designers shouldn't curse - it's tacky!" line. Fuck the stereotypes that they put on us. Fuck the designers who look down on clients. Fuck the designers who think that because they have a degree, 20 certifications & 37 letters after their name that they are better than anyone else.
It's not about your street cred. It's about figuring out how you fit into this world as a design pro, the clients you really want to work with (not based solely on their "affluent" credential) and ignoring the people who say you can't do it this way.
Designers must embrace their individuality.
There are certainly enough places online for design lovers and design pros to find pretty shit that makes you feel like you've been snuggled by a puppy. And while I love me some puppy kisses, this isn't the place to get that.
This community is growing by leaps and bounds (and it terrifies & confuses them).
There's always been a conservative vibe in the interior design industry and it suffocates us. And more than that, this conservative element wants to push us into the "low-budget" category. How presumptive they are.
If you're here, you are a disruptive individual.
A rebel. Someone who is tired of the designer bullshit. Tired of not fitting into the fancy pants category or the DIY wood pallet category.
It's about integrity. It's about knowing that while suppliers aren't your allies anymore, now more than ever you've got to fight for your right to earn what you deserve. And the internet makes it possible for you to fly your flag and say:
Fuck it, this is who I am. You want great fucking design?
Great, that's what I'm gonna give you.
There's not a damn thing wrong with any of us. They just don't like people who challenge the norm. Let's stand together, take back our worth in this community and carve out a niche that challenges the status quo of interior design.
In closing, that's why the visual change. Graphics, words and a message when working together convey what a community is about. Thanks for letting me try that "pretty" stuff out for a while. Now, back to the revolution.