As a business owner, you have to set some boundaries to be successful. Boundaries are something that most creatives hate to set. I know I do. Who wants to be so confined? But, let's just say it. You can't be everything to everyone.
You can feel restricted and stifled.
Here's the thing though, if you don't set boundaries you're gonna end up spent. You'll have nothing to give to your family or yourself.
Here's some boundaries to set.
1. A Niche
While you could design anything for anyone, don't try to market yourself this way. You're not Amazon. When you set yourself up with a niche, you can make your marketing job a whole lot easier.
2. Office Hours
Set this time you work. Take the weekend off. Don't answer your email on the weekend. Decide the hours you'll be on social media and what you're doing when you are on there. Schedule time to interact on your FB business page so you're not constantly on there.
3. Dedicated Office Space
This could be in your home or somewhere else, but make it so that it is just a business area. And that your family understands that this is your place to conduct business.
4. Say No More Often
You don't have to say yes to everything that comes your way. You need to be okay with turning down a client if it's not going to be a good fit. You know you do your best work when you work with your dream clients, so do yourself a favor and say no when you need to.
It's a hard thing to let go, but unless you want to run yourself ragged you should outsource things for your business that you don't love to do (*cough* bookkeeping *cough*) or things that allow you to be more profitable. A virtual assistant can do some of the tasks that are busy work, like scheduling social media or making blog graphics.
Setting boundaries helps you to keep on track and reach your goals. Once you get used to this new normal, you'll be released from the prison of business chaos.
What business boundaries do you have in place?
Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.