Finding the ideal interior design clients doesn't have to be a chore. In fact, when you set up your brand and website that's all you're gonna attract. Take me, for instance. The content I put out into the world, the way I talk, my brand - everything about it attracts only my dream clients. I have crafted my brand specifically to repel people I do not want to work with.
If people have a problem with my effing language, they don't want to work with me.
If people have a problem with my attire, they don't want to work with me.
If people have a problem with my personality, they don't want to work with me.
That's where the gold is!
I attract people that I love to work with. They are as invested in themselves and their business and I am in mine.
Finding Ideal Interior Design Clients Tip#1: What do you wanna do?
Deciding what type of spaces you want to design is key. Look - you and I know you could design anything but when I was designing I would have given my left arm to only design vintage interiors. Everything about vintage-ness (is that even a word?) inspires me. I feel like I am from a bygone era and I know I'm not the only one.
Who says you have to design every type of design style, you'd have to become one hell of a historian to know every facet of every style. Why not choose one area to be an expert at instead a jack of all interiors?
Finding Ideal Interior Design Clients Tip#2: Who do you wanna work with?
I like to use the analogy of thinking of clients as friends. It makes it so much easier that way, don't cha think? Here's what I mean.
Who do people love to buy from? Friends. I’m not talking becoming a client’s BFF, doing shots and singing together at the karaoke bar. Be that designer that your client would love to be friends with and vice versa. And it also means you must be unapologetically and authentically you. Vanilla doesn't cut it. (And really, people who are 'vanilla' are sooo boring).
The personal identity of your brand makes it easy for your clients to decide to work with you. If you’ve built your brand correctly, they’ll feel like you're their friend. Buying from a friend, instead of a faceless business, feels less risky.
But you aren’t going to be “friends” with everyone. You want to attract one group of “friends” as your main client target market.
Finding Ideal Interior Design Clients Tip#3: What's it like to work with you?
From the moment someone hops onto your website to the time you finish working with them, together you'll have given them a brand experience. What does that entire experience look like?
Take an honest look at your client's journey from landing on your website to how you work together to how you deliver the design. Map it all out and make sure that it's something that your client can't wait to be apart of.
Think of your brand and business as having a “theme” to it. Almost like you’re creating a party for your ideal client to attend. Your website (and other brand collateral) will need the perfect colors. Words that speak directly to them. All presented cohesively much like your room design with not a detail missed.
Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.