Every great empire comes to its end and I think in the digital landscape that demise is on the horizon for Facebook. Maybe it won't be tomorrow, but news right now about the platform is far from bueno.
But I don't give two shits about Facebook. Frankly, it always rubbed me the wrong way to have to use Facebook the way THEY wanted me to. The way I am socially is much different in the way that it dictates I should be.
"Post three times a day at these times, post this, not that and stand on your head."
Whatever the current algorithm changes would dictate many a soul would play along with their ideas of perfecting a social media utopia that does not and will never exist.
Anyway, after paying those fuckers lots of money to see a big chunk of change go down the digital toilet, I'm kinda done with it. A lot of others are, too and that is why you must hear me when I tell you that right now, the smart money is on Pinterest.
Take a look at this... this is from my Google Analytics for my website:
Then if we click on to get some more details...
You can see that #1 is organic search (AKA Mr. Google) and that is the main reason why you need to get your website in tip-top shape. In the #2 spot is "Social" so let's dig into which of those Social days are working...
Uh, huh. Pinterest is bringing me the wonderful peeps like you! Facebook is a far behind #2.... haha number two. Anyway, they do bring me traffic but I'm certainly not posting anything epic over there. I think that traffic comes from people who check out my website and want to see that my business isn't dead.
Next is Instagram, owned by Facebook, and I think by this time next year, I'm gonna vote them off of my island, too.
All this is to show the proof is in the pudding. I'm not just regurgitating some shit I heard from some dummy online that likes to pretend they know what they're talking about.
But before you can even get on Pinterest you MUST make sure that your website is complete. Enough. Yessss, girlfriend. You want your efforts on Pinterest to help you to grow your business and you need to make sure your website is serving your bottom line.
That is the point of all of this - anything that you are putting effort into must deliver you an ROI.
Before you get started on Pinterest you must do this stuff first:
- Complete the most important pages of your website
- Make sure you've got your email list sign-up form on your website, in multiple spots
- Have at least 10 juicy blog posts on your website answering FAQs
Otherwise, if you get people from Pinterest to your website and you've got nothing for them, they are going to leave. We don't want that.
When you get on Pinterest, then you need to create a Business account that is a wonderful resource for your dream clients. And then do this:
- Do your keyword research. Don't go all cutesy with the names of the boards but make sure it is something that someone would search for to find you.
- Create 10-15 boards named with your keywords that relate to your niche. That means you need to get rid of or make the boards that don't relate to your niche, secret.
- Create images with Canva templates for your blog posts. It's super easy to do this with their templates.
- Pin lots, daily. This is the easiest thing to do when you've got a Tailwind or BoardBooster account.
- Create images to grow your list that direct Pinterest users to your landing page.
You know me, I'm not about spending tons of time on social or Pinterest, but for now it is one of the easier ways to get eyeballs on your business. That is really the most important thing to growing your income... getting more eyes on your business. And when you're an introvert like me, this is an easy way for me to get eyeballs on my business and keep myself cool, calm and anxiety free.