Wondering how to name your interior design business? It's not easy, is it? I know you want to pick just the perfect name and often times you're not exactly sure what you should pick because this isn't a decision to be taken lightly.
She's a hippy dippy kind of chick. She loves flowers and is known for how she includes floral designs into all of her work.
So she had the brilliant idea to name her design business Flower Design Studio.
Then she had this convo when she went into her 30 second speech about what she does.
"I'm Sophia and I help baby boomers who love to relive their happy hippie times by recreating the peaceful and loving interiors incorporating flowers into each design. You can Google me at Flower Design Studio."
Unfortunately, she was talking to someone who took too many pills in the 60s and lost their ability to spell.
So to Google they went and entered "Flour Design Studio".
Not to mention all the calls she gets from people who think that she's a florist. #fail
She specializes in Island and Tropical decor for those who want to get their relaxing vacation vibe on in their 2nd homes.
She met a couple who seemed really excited about hiring her. They asked her for the name of her company.
"Oh, I wish I brought a business card with me, but it's Cralegwick Interiors."
They responded with: "Oh, that's an interesting name."
Ginger said "Thanks!" as she tilted her head to the left.
The addled brain hippy went back home and tried to Google what he thought Ginger said. No luck. And another client lost.
She specializes in creating sexy master bedrooms to help clients keep the love alive in their relationship.
She goes to a swingers meeting ( #dontjudge ) and finds a couple who thought swinging was just what they needed to bring the magic back, except they felt awkward hooking up with the portly couple from Bakersfield.
Blanche told them that she knew exactly what they needed to spice up their relationship and creating the perfect environment for them to fully express their love was just what they needed to feel safe and get their sexy on.
They were sooo excited (not in that way) to hire Blanche. Blanche, of course, didn't have a business card on her because there was no pockets in her pleather cat suit. So she said:
"My website is Cream Interiors."
They went home and Googled her business: "Creme Interiors"
They found nothing and another client was lost.
Don't use a homophone.
People may mistake the name of your company. You thought it was perfect and clever, but clear wins every time. Someone could Google your name and end up at your competitors website.
Don't make up hard to pronounce names.
Like with Ginger who named who business "Cralegwick Interiors" she thought it was great because it paid homage to her maiden name, and her mother's maiden name and her husband's last name. It is hard to pronounce and not easy to remember.
Don't crowd source.
Everyone has an opinion and opinions are like a-holes. So don't ask everyone else what they think about your twenty ideas. And if you do (because you can't help yourself) don't be so stubborn that you ignore people when they tell you that they don't understand your name. This is your baby, not theirs.
Don't use a map to name your business.
While you may live in Dallas, Dallas Interior Design may not serve your long time goals. What if you expand into a product line? You may grow your business to serving more than your name implies.
Your business name doesn't have to match your domain name.
Tesla (the car company) doesn't have www.Tesla.com, they have www.Teslamotors.com. It's no big deal.
You're in the business of interiors, so using "interiors", "spaces", "rooms" or any other variation of what you design helps your clients understand what you can do for them. If a plumbing company named themselves "Turd Burglars" would you know to call them for your next plumbing issue like a backed up sink? No. And it would take a lot of marketing for clients to associate "Turd Burglars" with plumbing.
Make sure that someone else isn't using the name you've come up with. You would hate to invest your heart, soul and money into a name that you would eventually have to change.
Use your name, or not.
You can use your name, many designers do. Just know that if you have dreams of expanding your business and are unable to offer the personal interaction that your name implies, peeps might get upset.
Consider hiring a copywriter.
They are geniuses with words. See if you can find one who can help you come up with a fabulous name. They often come up with ideas you wouldn't have considered or thought of on your own.