If you have no clue how to start a business, let me help you with a crash course.
First, figure out what you're selling, who's gonna buy it and what you need to sell it for.
This doesn't mean you need to take the current temperature of the economy. You can charge whatever the fuck you want. To get that money you want, you must clearly define what someone gets in return. It's that simple.
Once you have that down, you go to work getting your message out into the world. You need to tell people what you're going to do for them. If you can't communicate that clearly, you're fucked.
Don't worry about coming up with clever names for your services, but instead communicate the value. What do they get out of it? You have to be client centric.
How do bring clients to you instead of chasing them down?
You have a website full of a foundation of rich keywords your dream clients are searching for. This website of yours is a home base to bringing tons of clients to you, but if you're not using it, you're going to end up chasing your tail like a dog.
Build a website that people will care about. Write shit that resonates with people aka be real. Then sell your value and why they can't live without you.
That's it. It doesn't have to be harder than that.
If you want a go to go more in depth check this out.