The Facebook algorithm change is going to affect your business. But not really any more than it ever did before.
But, it's the end of the world as we know it.
No, no it's not and if you're gonna shit your pants every time there's a change to their algorithm you'd better invest in a pack of Depends.
Every time Facebook changes its algorithm it is to please the bazillion users aka you and me when it's after 5 o'clock. Let's be honest, the news feed is rather fucked up and I certainly don't see enough of my friends and family when I'm scrollin'.
As a business, this could certainly look like an end of the world shituation.
I think you've got some opportunities if you're ready to get brave.
Be yourself on your business page and take down the separation between your personal and professional persona. Be that interesting person you are with your friends and family on your Facebook page as well. Yes, it will push you out of your comfort zone, but that's always a good thing. Even if it is scary.
Realize that people do not go onto Facebook to be sold to. So if all you were posting was a ton of "buy my shit" posts, people won't be sad to see those go. People want to be encouraged, motivated, inspired and entertained. If your posts aren't doing that no one will take notice of you.
And that my friend is definitely sad times at Ridgemont High.
Instead, let's think this through. So if people don't go on Facebook to see posts that sell them shit, what do they really want?
Encourage - These posts are good to push yourself and others when you have that seemingly endless task list, but need the encouragement to keep going. And we all have that endless task list, amiright?
Motivate - You and I both know that not every day do we wake up feeling like fanciful unicorns ready to shit sparkles of happiness on mankind. Sometimes our ass is dragging. And we need to encourage one another that better days are coming and push each other to do the work to reach the goal.
Inspire - When you're in the zone, God changed your Coke into a Pepsi or you just feel like you need to say it, you're inspired so it leads you to share your inspired posts with others.
Entertain - Seems easy enough, right? The cat chasing its tail, a fireworks show, people decorating teeny tiny cookies videos. Or those memes of the thoughts that we all have but don't always say.
But, but, but I need to sell my shit! How do I sell my shit with the Facebook Algorithm change?!
You follow the 80/20 rule and sprinkle in posts that either direct people to sign up for your email list (hint: your email list is way more important than the number of followers on social media), read your blog or check out your shit for sale.
Now if you're wondering what the connection is between posting all that encouraging, motivating, inspiring and entertaining posts with selling shit?
The more you post content that people want to SHARE with their friends, the better your reach on your page will be. AND that more people will SEE what you have to promote in their feed.
Believe me when I tell you that the Facebook algorithm change isn't that big of a deal when you know how it fits in with your entire business. If you're not sure what that looks like and want to explode your visibility so you can get more clients and cash, check this out.
Alycia Wicker is a business coach for creative entrepreneurs. Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.