Does a good website really matter?


I just sort of ASSumed that everyone who read this would see the title and say “of course it does.”  I mean, everybody understands the importance of a website these days.

Except that not everybody does.  Silly me.

I still hear these excuses from designers I meet sometimes

I’m a local business

I don’t have anything to ‘sell’

All my clients are referrals

Oy vey people.

I’m very happy for you if your schedule is always booked out three months, and you have testimonials piled up like fabric samples.

But if that is not the case, stop fooling yourself.  You need an online presence.  And it needs to start with a website.

Remember that lead who called you a couple months ago?  You spent 40 minutes with her on the phone, got her all worked up and she loved you.

And then she disappeared.  You know why?  She googled you.

In a moment of excitement, she went to find you on Facebook so you could be besties online.  But she couldn’t find you there.  So she went to your website to get the link and, uh-oh, no website.  Or (gasp) she landed on your ASID page with the 10 year old realtor headshot and snooze fest bio.

Womp. Womp.

Lucky for her, in her search she landed on another designer that does e-design too.  This woman has a big smiling pic of herself sitting pretty on a steel top table inside what appears to be an industrial loft she designed.  Neato.

And her e-design package looks pretty cool.  And her web portfolio is full of cool homes from all over (she even did a resort in Bali).  Yeah, this woman is pretty freaking awesome.  So guess where your potential client went?

Hey, listen, you're awesome too.

And you don’t have to go all out and spend a ton of money to win your clients.  But you do need to be there and look like you know what you’re doing.

  1. A simple, clean website that is easy to navigate.

  2. An ‘About You’ that is actually about them (and how they will benefit by working with you).

  3. A streamlined portfolio showing what you can do - you don’t need a ton of high gloss projects to win clients.

  4. A way for people to connect with you.

Alycia Wicker

Alycia Wicker is an interior design business coach specializing in helping soulful interior designers attract clients with clever marketing strategies. Celebrity gossip whore.