Once you start using a blogging calendar for your decorating blog, you will start to fall back in love with blogging. Or least not curse the day you started your blog anymore. Most interior designers start blogging with all sorts of good intentions. Like they want to post all sorts of cute projects. Then sometimes they feel like posting cute stuff to buy.
So, you start all ambitious and shit. Like you're going to blog every day like a mo fo.
Then you find out blogging every day leaves no time for your business.
Or maybe you found you were starting to run out of things to say.
I have something to solve your problems. This really works. And for the amount of time you put into the front end, it will be well worth your time when you need it throughout the year.
It's a Blogging Calendar...
Some fancy peeps call it an Editorial Calendar.
Create a Spreadsheet or Document and list out the 12 months of the year.
For each of the twelve months mark down 4 spots under it. Each of those four spots representing a week (and yes I know there are some months that "have" five weeks, but you can then adjust to do a two part series when that happens).
Let's start at January. I thought of a general topic of a "Clean Slate". It's a new year, people feel like starting over, yada yada.
Then think of one topic to cover each week. I would do one post on "Closet Organization". If you're a blogging fool, you could do a post on Monday about Closet Systems, on Tuesday about How to Best Organize Clothes, on Wednesday a post about whatever and so on. All related to your "Closet Organization". Or split those each up into on topic per week
January: Clean Slate
Week 1: Closet Organization
Week 2: Kitchen Organization
Week 3: Kid's Room Storage
Week 4: Home Office Organization
Then move on to next month. You'll want to block out about an hour or so to do this.
Benefits to a Blogging Calendar
- No more scrambling for something to write about.
- Entice your readers with previews of what's coming up next. (Which you couldn't do if you are just flying by the seat of your pants)
- Schedule posts that then saves you time.
- Updates to your blog lets potential clients see that you are still in business.
Point three is the most awesome sauce part of it for me. When you have all the ideas laid out, then pick a couple days and dedicate them to writing blog posts. Then look at your calendar and schedule what days those babies are going out.
Now you can focus on all of those other things you do every day for your business but knowing that your website is constantly being updated because you put in the effort and time on the front end.
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Alycia Wicker is an interior design business coach specializing in online marketing strategies.Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.