Are you sick of trying to put all the pieces of the puzzle together when it comes to having a profitable interior design business? So are all of my clients.
It's not easy, because if it was then everyone would be doing it.
You want clients, cash and more time to do the stuff you really wanna do.
Whether you're a brand spankin' designer or you are ready to kiss that corporate job adios, you need a plan to create a profitable interior design business so you can live the life you deserve.
Profitable Interior Design Business Step #1
Get really clear. What do you want to do with your life? You do not have to offer what every other designer or decorator out there is offering. It's not required that you follow their business model.
You can see their business from the outside but you don't actually know if they are profitable. Just because they have the most fabulous website on the planet, doesn't mean they are actually making money.
Figure out who you want to work with and what services you want to offer that solves your clients design dilemma.
Profitable Interior Design Business Step #2
How much money do you want to make? Maybe you don't need (or even want to make) millions. You just want to make a comfortable living. One that allows you to live this dream life.
That means you need to outline your profit plan so you can hit your income goals with the services you offer. If you want to work less hours and make more, then you will also want to get some other revenue streams into place.
Profitable Interior Design Business Step #3
Uncover your story and your client's story. When you figure out the story your client tells themselves and what you were born to do, you will have unlocked the biggest stumbling block!
This is how you will attract your dream clients to you instead of feeling like you have to beg people to hire you.
Profitable Interior Design Business Step #4
Make your website stalk-worthy to your dream clients. You and I both know how important a beautiful website is.
Beyond the beauty of the website is one that brings you in tons of traffic and leads. If you have a website that is fugly and even worse it's a ghost town, you're shooting yourself in the foot when it comes to being profitable.
Understand how to drive traffic to your interior design website by thinking how they do.
Profitable Interior Design Business Step #5
Master your time. Wasting hours online isn't profitable. You need to master your time by batching tasks and blocking out time.
Profitable Interior Design Business Step #6
Brand yourself. It's not the logo, it's you.
You are your brand. Don't hide behind a logo. People will be doing business with you, not a logo.
When you are able to pair your brand with your visual identity online, you will have created a brand that you AND your client identify with. Allowing you to be proud to market it and something that your client can't wait to share with their peeps.
Profitable Interior Design Business Step #7
Marketing is your first job. What? You thought you could just be a Million Dollar Designer? Pffttt. Your job is to market your business. I didn't say that it should take you 40 hours a week, though.
To have a profitable interior design business you need a plan in place so you can profit. No plan, no profit. You need a coach to help you with a profit plan that takes you from WTF am I doing to Cha-ching to get the success you desire.
Ready to take your design business to the next level, start getting more clients and making money? Here's the deal. You can have it all. A thriving interior design business where you've got clients lined up to work with you and willing to pay you what you're worth.
Alycia Wicker is a business coach for creative entrepreneurs. Her clients land more of their own dream clients and make more cash, period. Celebrity gossip whore. Elvis-obsessed.